Martin Cuff is Advisor to Prime Minister Ana Brnabic for Creative Industries and Tourism, and strategist for the Serbia Creates nation brand platform. He is a strategist, researcher, speaker and sector development specialist in the Creative Industries and Tourism sectors, with over twenty five years experience across all five continents. He is the former Executive Director of the Association of Film Commissioners International, the Colorado Film Commission in the USA and the Cape Film Commission in South Africa, the Chief Operations Officer of Sithengi, the Southern African International Film and Television market and the co-founder of the African Film Commissions Network.