Owning a degree in Economics at Nova University of Lisbon and a post graduation in Tourism Management in Estoril School. Over 20 years of career in multinationals in marketing roles and FMCG category leadership positions, both at local, regional and global levels. Lived in 7 countries, Angola, Portugal, Austria, Italy, France, UK and Brazil. Since May 2019 is the executive Director of the newly established tourism innovation center, which he was invited to set up and coordinate, up to today.