With an economics degree from Univ. Católica (Porto) and UFSIA (Belgium), has a proven track record in marketing, sales and management working for Invest in Portugal Agency, Kidzania Theme Park (Mexico), Merlin Entertainment and, Gema Digital - where she was Head of Sales and Project Management . Mafalda have founded X-Plora in 2019 with the vision of revolutionising visitor experience, at home and on-site, using immersive technologies and Gamification.