Ljubisa Egelja

Serbia, Marketing Director, OTP bank Serbia

Although he has finished his studies in information systems, he gained significant experience in marketing by leading projects for domestic and regional brands. By moving to the banking industry, he becomes part of a team leading the digital transformation and redefining the traditional approach to financial services. He advocates for a decisive turn towards innovation, the development of digital channels and the necessary simplification of financial products and services in order to provide the best possible experience.