Jelena Preradović Stevanović has 20 years’ experience in community and project management, working in both the corporate and public sector. She is currently in the position of Manager Sustainability and Internal Communications for South East Europe in Philip Morris International in Serbia. Sustainability is both her passion and her profession, which alongside strong expertise in Communications and Public Relations, enabled her to create, lead or participate in numerous well- recognized and awarded programs over the years. The main focus of her work lies in two key things: creating value while minimizing any negative impacts on environment and society, as well as providing young people the opportunities to develop their ideas and expertise in their local communities, thus helping them contribute to sustainable growth.